Sublime plays the best Funk, Soul & Jazz, and makes a difference for a better world by offering positive and encouraging headlines, positioned as The News of Progress. The Rhythmic AC format already attracts over 400,000 different listeners a week; a demo which is active, well educated, and culture & lifestyle oriented.
Station manager Rick Waltmann came to us for an authentic sound. Played by great session musicians and complemented by very soulful vocals (from Dutch soul diva, Berget Lewis). The package will match timeless music by Marvin Gaye and Earth Wind & Fire, as well as current core artists Anderson Paak and Alicia Keys.
To emphasize the message of Sublime, these 10 bespoke jingle IDs are not ending with the brand name, but with a catchy tagline instead; the new slogan Let’s Get It On. A sublime & sexy on air sound for the station that radiates positive energy, this is Sublime 2021!