Chérie FM are introducing the third wave of modern audio branding by PURE Jingles. Additional custom-composed themes are infusing their brand with another touch of modernity, flow and forward movement.

In 2023, the station embarked on a creative endeavour to redefine its sound. Shifting towards a modern AC format, including uptempo and contemporary songs, the station sought to connect deeply with its female audience in the 25-49 demographic.

"Once again, these jingles perfectly match our expectations", says station director Yoann Boulanger-Coureau. "The production from PURE Jingles is totally feel-good. It brings that touch of modernity that the station needs with its look and feel."