Legendary Dutch station Radio Veronica has launched a fresh programming lineup and a bespoke jingle package crafted by PURE Jingles. The new sound design draws inspiration from Radio Veronica's playlist, incorporating subtle references to hits by key artists. It aligns with the station's updated positioning, aiming to offer listeners a warm, connected experience.

Robbert-Jan van de Velde, station director at Radio Veronica, comments, "We are thrilled with the new audio design. With the addition of our new morning host Gerard Ekdom, alongside Wout & Frank and Rob Stenders, we aim to enhance the clubhouse atmosphere and reinforce our brand with the slogan 'Join the Club.' The new jingles are pivotal as branding and marketing tools."

Passion
Thomas Giger, branding consultant at PURE Jingles, expresses his excitement: "Which Dutch listener within the target audience hasn’t grown up with Radio Veronica? As a teenager, I eagerly awaited their broadcasts. Veronica has sparked a passion for radio in many of us at PURE. Contributing to the evolution of this iconic brand is a dream come true."

Radio Veronica is part of Mediahuis, a Benelux publishing house with a diverse range of radio stations. PURE Jingles has previously designed audio branding for other Mediahuis brands, including Sublime, Sunlite, 100% NL, and SLAM!. They are now proudly adding Radio Veronica to their portfolio.