10 stations, 1 day, 1 cause: helping Ukraine and its people. In a nationwide simulcast fundraiser across major stations in the Netherlands. We've donated a jingle package.
Dutch public broadcasters NPO 3FM, NPO Radio 2 and NPO Radio 5, and privately-owned 100%NL, Qmusic, Radio 10, Radio 538, Radio Veronica, SLAM! and Sublime, were simulcasting for one day as ‘Radio 555’ with a joint network program. The station is named after the joint bank account of united help organisations, including Unicef and the Red Cross. Listeners were requesting songs in exchange for a donation at giro555.nl.
1 sound for 10 audiences
Simulcasting across 10 stations, a universal sound was needed. Sublime PD Rick Waltmann coordinates the audio branding of Radio555 and speaks about a creative challenge. “Each station normally has its own target demo and music format; varying from CHR to Oldies. Together we want to set the right tone, and appeal to as many people as possible. I asked PURE Jingles if they could support our cause. In just a few days, a complete package was created in which all of our wishes were incorporated.”
5 x 5 x 5 jingles
The Radio555 package symbolically consists of 5 jingle themes, each delivered in (over) 5 versions, as well as 5 beds & drones. News, weather & traffic imaging and sweepers are included as well. It helped Radio 555 to push their call for much-needed humanitarian help. And the result was incredible. Collaborating with 3 TV networks, a staggering amount was raised for this good cause: € 106 million euros, 80% of which in one day. Radio contributed one third of it - showing the power of our beloved medium.