PURE Jingles - Africa Radio unveils new audio branding
Africa Radio unveils new audio branding

Africa Radio, a station of the French Tendance Ouest group, has revealed a completely new sound produced by PURE Jingles.

"Since the acquisition of Africa Radio in July 2023, we have considered the music, format, and, of course, the branding," says Jean-Baptiste Bancaud, deputy director. "It is in this quest for a unique sonic identity that PURE Jingles intervened, understanding the essence of the mission that drove us: to create a rhythmic and dynamic branding while respecting and celebrating the musical diversity of Africa."

For Charles Douchy, station coordinator and programmer, "Every element of the sonic branding has been meticulously crafted, blending contemporary sounds with authentic nuances, thus creating a perfect symbiosis between tradition and modernity. This new branding represents a true fusion that now mirrors the very essence of Africa Radio."


Available in JingleBox as a customized re-sing

Select from our catalogue all jingles you love, and have them adjusted to the pulse of your station. Giving you freedom to design your sound, for a very affordable production fee, JingleBox is a customized resing. Branded with any sonic logo, even your current heritage logo!
Dancing Drums
Originally created for Africa Radio
Add to Jinglebox
Jungle Jive
Originally created for Africa Radio
Tribal Echoes
Originally created for Africa Radio
Zulu Groove
Originally created for Africa Radio

Take a look at other showcases right here!

View showcase

Rire & Chansons

Rire & Chansons now boasts a fresh brand sound! As part of the esteemed NRJ Group, this French station has been entertaining audiences since 1990.