The regional broadcaster for North Holland, NH, has a new brand sound to add luster to their updated programming.

A clear desire from NH was a friendly, soft and calm approach that appeals to the older target group. That sound and feel can be heard in the jingles, but also in the news package. Central to the jingle package is NH's slogan, 'Thuis in heel Noord-Holland' ('At home in all of North Holland').

In addition to imaging for news, weather, traffic and sports, IDs and jingles were created. From a top of the hour and bottom of the hour to many jingles for between the music. Covering various genres and suitable for transitions, such as from slow to fast tempo.

So-called breakbusters have also been made as a part of this package. Designed to hold the listener's attention during commercial breaks, allowing the station voice to 'tease' content coming up after the break. NH's audio design package has been further expanded with Christmas versions of the jingles - produced in the summer!