One of Poland’s most-established radio stations has commissioned PURE Jingles to shape their new audio branding. A modern AC jingle package with the slogan embedded in the logo melody.
Reaching close to 5 million listeners, Radio ZET is currently the #2 rated station. A source of both entertainment and inspiration for an adult audience, it offers a variety of music with news reports as a benchmark. Their website is among the country's 25 most-visited ones with close to 10 million users generating 50 million visits.
“Radio ZET was looking to create a better program flow, and a more contemporary image. We were also aiming to easily match the jingles to the songs we play”, says production director Maciej Wrzesiński. Instead of ordering a custom package, the station opted for a highly-customised re-sing package from the PURE JingleBox.
“From the very beginning, we knew that the cooperation would be great. From jingle selection to final mastering, it went professionally from A to Z. We could really sense that PURE Jingles is in touch with radio and has in-depth knowledge of formats, also of our specific approach. They’re hyper focused on customer needs.”
Wrzesiński states that the result exceeds their expectations. “The whole package includes attention to every proportion of the production. It sounds fantastic and it gives us many tools to create our music flow. Quality, flexibility, and modernity - we got it all from PURE Jingles. Radio ZET now has achieved a truly A+ sound.”