PURE Jingles - Super 80s: Yesterday's Music, Today's Sound
Super 80s: Yesterday's Music, Today's Sound

kronehit, Austria's leading commercial radio station, has expanded its digital footprint with the launch of Super 80s, one of their four new stations now available nationwide on DAB+. Its audio branding was created by PURE Jingles.

Super 80s caters to listeners aged 35-54 with a music mix focusing on pop, rhythmic pop, and some rock from the iconic decade. Core songs include classics like a-ha's "Take on Me," David Bowie's "Modern Love," Michael Jackson's "Thriller," and Van Halen's "Jump." To match the station’s lively and nostalgic vibe, a custom jingle package was created.

Fresh and current

Dani Linzer, program director for kronehit's DAB+ stations, comments: "We aimed to create a station that resonates with fans of 80s music but also feels fresh and current. The collaboration with PURE Jingles has resulted in a sound that perfectly balances nostalgia and modernity, ensuring Super 80s stands out in today’s digital radio landscape. There are 28 new stations launching this year, bringing the total to 58 DAB+ programs soon available in Austria."

Thomas Giger, branding consultant at PURE Jingles, explains: "In close collaboration with Thomas Wollert and Alexander Gruber from the client's team, we aimed for a modern feel by creating lively, 'bouncy' compositions. And instead of 'big choir' vocals, it was chosen to have powerful, solo-based sings with crunchy voice processing on them. The result makes the station sound like one of today."


10 Jingles, 1 Top of Hour and News, Weather & Traffic Beds
Heart

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Cozy Charm
Originally created for Super 80's
Add to Jinglebox
Duper Super
Originally created for Super 80's
Eager Giger
Originally created for Super 80's
Eighties Time
Originally created for Super 80's
Fast Break
Originally created for Super 80's
Fizzy Feeling
Originally created for Super 80's
Fog Warts
Originally created for Super 80's
High Spirits
Originally created for Super 80's
Slow Burning
Originally created for Super 80's
Swift Wonder
Originally created for Super 80's
Viral Friends
Originally created for Super 80's
Viral Friends (Showopener Bed)
Originally created for Super 80's
Teal Papers (Commercial Sounder)
Originally created for Super 80's
Teal Papers - News
Originally created for Super 80's
Teal Papers (Weather)
Originally created for Super 80's
Teal Papers (Traffic)
Originally created for Super 80's
Eye

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