After Sunlite and 100% NL, Dutch media company RadioCorp's third station has also chosen PURE Jingles. SLAM! has a completely new jingle package on air that may set a new standard for Rhythmic CHR.

As radio director, Martijn Zuurveen is responsible for all RadioCorp stations: “We have recently presented a new programming schedule and an upgraded brand story. Audio branding is part of that and extremely important for any station as it creates a large part of your brand identity.”

Energetic music mix

SLAM! was looking for audio styling that fits the Pop & Dance format, aimed at the core target group of men 20-40 years. “PURE Jingles has delivered a jingle package that fits perfectly with our energetic music mix, because at SLAM! the rhythm never stops!”, says content coordinator Raoul Schram. “After an intensive collaboration of several months, we came up with a renewed audio logo and rock-solid vocals.”

Positive energy

Martijn Zuurveen adds: “SLAM! stands for positive energy and you can hear and feel that in our audio branding. It’s completely in line with this time and with the taste of our target audience. The sound design can also be perfectly combined with our SLAM! promotions, such as Amsterdam Dance Event and our Formula 1 Month.”