PURE Jingles - Dutch Urban AC format Sublime sounds all new!
Dutch Urban AC format Sublime sounds all new!

The station is launching a refreshed format and a new slogan, supported by a matching audio branding package.

With a focus on Funk, Soul, and R&B and the slogan “Your Soulmate,” Sublime has moved away from Jazz in its playlist. While Jazz fits less seamlessly within music clusters alongside Funk and Soul, R&B actually strengthens these genres. Additionally, R&B brings a fresh vibe to the music selection.

Our first jingle package for Sublime included influences from Funk, Soul, and Jazz, fitting the format at that time. The shift in music policy called for a new audio package, we believe this aligns well in style and energy with the new direction.


Heart

Beschikbaar in JingleBox als een re-sing op maat

Kies jouw favoriete jingles uit onze catalogus, en laat ze aanpassen naar het imago van jouw zender. De vrijheid om jouw geluid te ontwerpen voor een betaalbare productieprijs. JingleBox is een re-sing op maat met een audiologo naar keuze.
Eye

Take a look at other showcases right here!


View showcase

NPO FunX

Urban genres, from ‘90s R&B to today’s hits hold a strong mainstream position. This new urban package was strategically developed to reflect that international trend.