Designed for Adult Contemporary and Classic Hits radio with character, it’s the newest update for Austrian public radio’s regional edition.
Immersed in the power of breathtaking nature; the mountainous landscape close to Germany and Switzerland, ORF Radio Vorarlberg is standing on tall shoulders. They desire a sound that makes them stand out, and for that rely on PURE Jingles ever since the first package back in 2018.
“It’s always a joy to closely work with Radio Vorarlberg’s dedicated team on the annual updates for them. Designing a new package every year keeps it creatively engaging as well. Together, we’re always striving to reach yet another production level”, Thomas Giger of PURE Jingles says.
Variety and personality
“The station has a broad playlist. Mostly consisting of timeless classics from the 1970s & 80s, covering a large variety of genres. We like to reflect this diversity in their brand sound as well. It gives our composers a wide creative range. At the same time, we try and make sure to have the whole package represent one concept.”
“Radio Vorarlberg loves to portray personality and surprise in their jingles in terms of the music and vocals. We love that! It’s giving us a chance to playfully break some of the classic format rules and to not always go for the safest bet. An AC package with attitude, heard on a station with altitude - having a vision to always aim higher.”