Danish public broadcaster's current music station, P3, has revamped its morning show. They came to us for a catchy and recognisable show theme, delivered as an extensive set of audio branding assets.

Jacob Løje is P3's editor for imaging, flow and engineering: "Our previous morning show imaging package had been on air for over four years. During that time, two out of the program's three hosts had been replaced. We needed a fresh new sound that could match the energy of the new team."

Recognisable

"Based on our brief, PURE Jingles delivered an imaging package with a strong and recognisable musical theme that could easily be customised to cover all our needs for Beds, Starters, Donuts, Breakers, and more."

Toolkit

"The productions nail the exact vibe and energy we want in our morning show, while matching the sound of the music we play on P3. With the package from Pure Jingles, we've got a toolkit that we can easily continue working with ourselves."

Among the several different versions of the show's main theme are a newsy variant and a Christmas composition.