NRJ has launched its latest package of 10 custom jingles, designed to reinforce their "Hit Music Only" positioning.

“Being at the forefront of music requires a sound that is always current. Together with the client, we chose to take inspiration from today’s chart hits,” says Thomas Giger of PURE Jingles. “The goal was to create jingles that seamlessly integrate with the music flow, sharing the same production style as the high-rotation songs on the playlist.”

The new jingles are now live on NRJ France and beyond. A separate version of the package has been delivered to their international self-owned and franchise stations. What started as a local station in Paris back in 1981 has grown into one of the world’s most widespread hit music brands, with a presence across 25 markets.

NRJ continues to invest in its brand sound, updating its main audio package twice a year with 10 exclusive jingles. In addition, PURE Jingles delivers custom power intros every four weeks. Together, these audio branding assets help NRJ maintain a strong brand and a deep connection with its audience.