With 'Makes Your Day,' 100% NL aims to convey a good feeling, as marketing manager Ryan Dekker explains: "At 100% NL, we celebrate life, have fun, and are right in the middle of society, among the listeners. That is a feeling that goes much further than just mentioning our core of playing Dutch pop music. Makes Your Day fits extremely well with that philosophy of celebrating life."

With a weekly audience of 1.5 million, 100% NL has an important place in the hearts of listeners in the Netherlands. The station, featuring the best Dutch Pop and worldwide hits, is one of the country's best-known radio brands. It's part of Mediahuis ('Mediahouse'), which also owns other nationwide networks.