PURE Jingles - A fresh sound for urban stations

Urban sound globally popular

Urban genres, from ‘90s R&B to today’s hits hold a strong mainstream position. More urban artists dominate international charts. Especially young people in big cities identify with this music style and are drawn to platforms that embrace this sound. This new urban package was strategically developed to reflect that international trend.

The jingle package includes 13 custom-made jingles, specifically designed to support the daily program, with updates for news, weather, and traffic.

A fresh sound for Urban stations

Wietze Bastiaansen, head of audio design at NPO FunX, explains: "The visual branding of FunX got a new look this summer, and with PURE Jingles, our sound is now fully up-to-date and fresh.

Our slogan 'Your City Your Sound' resonates fantastically in the new package. PURE understands our sound like no other, which is why it’s always a pleasure to work with them."

Innovative audio logo and urban lifestyle vibes

For NPO FunX, we reinvented the iconic jingle. The familiar audio logo remains recognizable, but the new idents end with strong voiceovers and a sonic ID that emphasizes the ‘X’ of FunX. This makes the package highly versatile for radio use and adaptable to various musical keys.

Musically, the compositions are inspired by popular styles like reggaeton, hip-hop, amapiano, and more. With freestyle vocals and contributions from artists, we’ve ensured the package reflects the urban lifestyle and sound.

Disponible dans JingleBox sous forme de rechant personnalisé

Sélectionnez dans notre catalogue les Jingles que vous aimez, et faites-les adapter au rythme de votre station. En vous donnant la liberté de concevoir votre son, pour un coût de production très abordable, JingleBox est un rechant personnalisé. Vous pouvez y apposer n'importe quel logo sonique, même celui de votre patrimoine actuel !