The number 1 non-stop music station is Sky Radio in the Netherlands. They have commissioned PURE Jingles to create playlist-updated Power Intros (branded songs), which are produced in collaboration with the station's imaging team.
Uunco Cerfontaine, Radio Director Sky Radio: “Music is what it's all about at Sky. Apart from news, weather and traffic, you will not hear any presenters, but 24/7 non-stop music. It is therefore extra important that we create an optimal music flow with which we help our listeners through their busy day. Power Intros are an essential part of this, melding a jingle and a song into one beautiful piece.”
“Studies show that sung audio logos have a major effect on the recall of a brand or slogan and on the behaviour of a listener or consumer,” adds Thomas Giger of PURE Jingles. “Power Intros connect a radio brand with songs that are popular within their target audience. One would also want to prevent interruptions within a music segment, and to maintain a forward momentum instead. In this context, along with short jingles, branded song intros are conducive to a longer Time Spent Listening and higher market share.”
The creation of each Power Intro is an intensive creative process for which the PURE Jingles team often collaborates with Sjoerd Konijn and Arjan van Lierop of Sky Radio. Sjoerd Konijn: “Very cool and inspiring to brainstorm together and to be present at the monthly vocal sessions.” Arjan van Lierop adds: “It leads to surprising, striking productions, and every intro adds power to our brand.”