iHeartMedia New York's WKTU has revitalized its on-air lineup for morning and afternoon drive shows, teaming up with PURE Jingles for an imaging package that perfectly complements the station's refreshed sound.

103.5 KTU welcomed Maxwell, formerly of sister station Z100, as the new host of The Maxwell Show in afternoon drive. Meanwhile, Sean 'Hollywood' Hamilton, who previously held that slot, has brought his signature energy to mornings on KTU. Both received audio branding tools for their radio shows.

"In a time where machine-based clones are eyeing down producers and artists, PURE Jingles brings a sense of humanity that you hear in every jingle," said Brent 'Staxx' Williams, Creative Services Director. "The Beat of New York has never sounded more alive."

PURE Jingles, the imaging partner of 103.5 KTU since over a decade, crafted several themes for the revamped shows. Each jingle is tailored with multiple versions, ranging from extended Ramp IDs for talk-ups to ultra-quick Hyper IDs for seamless segues, giving the new lineup a versatile audio identity.