Unveiled: the new sound of Top 40 radio. NRJ France & International haven taken delivery of a new batch of station imaging made in Holland. A hit package with positive energy! Designed to match the hit music of today.

“When you are a radio passionate, you cannot say ‘no’ to NRJ”, brand manager Gaël Sanquer says in a showcase video. “You have to taste it.” Sound design is a key part of his marketing & branding strategy. Which could be one of the main factors of NRJ’s worldwide franchise success in Europe & beyond.

Meticulous perfection

Sanquer wants his NRJ jingles to have the same vibe as today’s hits. “There is not much difference between the sound of our jingles and the sound of the music that we play.” To keep the station in pace with trends in the current hit music universe, monthly power intros are created in addition to new jingles twice a year.

As a programmer, Sanquer meticulously works on creating perfect imaging flow in his music logs. “Every day, I check the schedule by myself, song by song. I manually put in power intros, music demos and jingles, one by one. To have something relevant, creative and unique”, he explains.

Custom jingles

The most recent imaging update for the world’s Hit Music Only station is consisting of 10 more custom-composed themes. On air in France and two dozen more markets. #HitJinglesOnly!

CHR / France

Erhältlich in der JingleBox - als individuelles ‘Resing‘

Wähle aus unserer JingleBox alle Jingles, die Du liebst und die zur ‘DNA' Deiner Station passen. JingleBox eröffnet Dir die Möglichkeit, ein komplett eigenes Markendesign zu einem sehr erschwinglichen Preis zu schaffen. Du erhältst ein komplett nach Deinen Vorgaben maßgeschneidertes Jingle-Paket, versehen mit Deinem Sound-Logo und Deinem gesungenen Sender-Namen und Claim.

Take a look at other showcases right here!

View showcase

New | NPO FunX

The urban brand of Dutch public broadcaster NPO is entering the sunny season of ’22. A trendsetting new package for Urban Contemporary.