One of Bauer Media Audio UK’s flagship stations has updated the brand sound on KISS and KISSTORY. Designed for a ‘digital-first’ approach, the new audio branding ensures KISS stands out across all touchpoints, from radio to social media and beyond.

Bauer Media Audio UK’s Group Operations Director, Chris Ward, explains the need for a fresh approach: "KISS is the home of the biggest dance and R&B, and we needed a sound that matches that energy - something bold, fresh, and instantly recognizable across everything we do. Whether it’s on air, online, or on socials, this new sonic identity makes sure KISS cuts through."

Matthieu Schotvanger, Branding Consultant at PURE, highlights the big picture: “We believe that such a 360-degree approach helps the medium of radio remain relevant for years to come, especially when using smart activation to engage and monetize audiences. There’s great opportunity for radio when we think beyond radio, and find our audience wherever they are - with the right message, at the right time. Audio branding supports that omnipresent strategy.”