RTL 2, France's iconic Pop-Rock AC station, enters the radio season with a bang – a brand new, custom jingle package.

"Our aim is to create jingles that are not only instantly recognisable but also enhance the listener's journey through our diverse mix of music," says Christian Reynaud, Production Director and Assistant PD for RTL 2. "We have always been about pushing creative boundaries to create something truly exceptional for our listeners. This year’s jingle update again ensures that 'Le Son Pop-Rock' remains fresh, exciting, and unmistakably RTL 2."

Guillaume Piau, Program Director, expressed his excitement about the new package: "Jingles help the station in the audience ratings, as those data are based on brand recall during listener surveys. Audio branding not only contributes to a station's image, it also helps to become and stay top of mind with the listener. That's why we at RTL 2 invest in our sonic identity. PURE Jingles helps us successfully achieve our ratings goals."