The UK's Number 1 Hit Music Station, Capital, has received another massive update. Operated by the UK’s leading commercial radio company, Global, the Capital network attracts close to 8 million listeners per week. It is the home of Capital Breakfast with Roman Kemp, and of landmark events such as Summertime Ball and Jingle Bell Ball.
Following an earlier package of the same size, Global commissioned another batch of 10 Individual Top of Hours. Musically inspired by the biggest hits from today's hottest artists, these assets are designed to keep Capital close to the ever-evolving music cycle. The package is completed by Out of Breaks; quick shots to exit commercials and kick off music sweeps.
Working with this iconic brand and its dedicated team is always an exciting creative endeavour. Capital is one of those rare stations that set a standard for CHR. They’re playing in the league of Z100, KIIS FM and NRJ. Many programmers are getting inspiration from what’s happening at Leicester Square. So we’ve wanted to create imaging that spells their brand in CAPITALS.