Finland’s newest nationwide radio station, POPfm, has launched with a fresh audio identity from PURE Jingles. Designed for a Hot AC format, the custom-made package features dynamic jingles that support smooth, seamless transitions across a wide range of music.

POPfm plays feelgood hits from the '90s to today and focuses on positive, entertaining content. Seeking a sonic identity that reflects this tone, co-owner and CEO Mattias Gustavsson, together with international radio consultant Niklas Nordén, turned to PURE Jingles.

“Our goal is to make POPfm one of Finland’s leading national stations, so we had high expectations for our brand sound,” says Niklas Nordén. “Flow is key for us. The jingles not only had to match our carefully curated playlist but also blend smoothly from one track to the next. We needed a smart solution.”

PURE Jingles branding consultant Thomas Giger explains: “Together with the team, we created a modular audio branding package with elements in every musical key, enabling harmonic transitions. We invested several additional weeks into developing this system - something any program or music director who values important detail will appreciate. It enhances the listening experience and can increase time spent listening.”

Mattias Gustavsson adds: “PURE Jingles custom-designed this package to be compatible with our AI-driven scheduling tool. The results are remarkable. The jingles precisely match our music flow, delivering something truly innovative in radio branding. This project is a perfect fusion of world-class audio design and cutting-edge technology. Our thanks to PURE for their outstanding work and collaboration.”