Y100.7, a prominent station in iHeartMedia’s major-market and CHR portfolio, has unveiled a fully reimagined sonic identity. This new radio imaging suite marks a clear departure from nostalgia and introduces a bold, forward-looking sound designed to energize listeners and redefine Top 40 branding.

Yako, Program Director of Y100.7, shares the creative vision:

"I’ve watched jingles fade into cliché - and endure in equal measure. That’s why we took that tension, flipped it upside-down, and rebuilt our sonic identity from the ground up with the team of PURE Jingles.

What we’ve unleashed with the all‐new Y100.7 jingle suite is nothing short of a paradigm shift. It’s no longer about nostalgia or formula - it’s about energy, fresh grooves, and melodies that embed themselves in your mind the first time you hear them.

This sonic logo isn’t a relic from 25 years ago - it’s a living, dynamic musical system designed for today and tomorrow, perfectly balancing timeless appeal with contemporary flair. Welcome to the future of radio branding."

Marc Chase, Executive Vice President of Programming for iHeartMedia’s Florida Division, echoes the team's excitement:

"I AM IN LOVE!! The full sings fill my speakers with excitement! The rapid jingles hit hard! The talk-over bed and quick-end double punch add forward momentum and amazing energy.

The Y100.7 air staff is having a blast. Plus, with all the mix-outs we've got, we'll have years of fresh & fantastic jingle content.

I appreciate PURE Jingles' expertise, their willingness to listen to our needs, and their superior quality, feel, and sound of the finished product. Now, I only wish we had asked for jock shouts for the team!!!"

The all-new Y100.7 sonic signature is now on air, redefining the sound of Contemporary Hit Radio.