The station is launching a refreshed format and a new slogan, supported by a matching audio branding package.

With a focus on Funk, Soul, and R&B and the slogan “Your Soulmate,” Sublime has moved away from Jazz in its playlist. While Jazz fits less seamlessly within music clusters alongside Funk and Soul, R&B actually strengthens these genres. Additionally, R&B brings a fresh vibe to the music selection.

Our first jingle package for Sublime included influences from Funk, Soul, and Jazz, fitting the format at that time. The shift in music policy called for a new audio package, we believe this aligns well in style and energy with the new direction.