100% NL has expanded its audio package from PURE Jingles. The production house in Hilversum provided 9 custom-composed jingles, centered around the slogan "(100% NL) Makes Your Day."

"100% NL stands for what is positive and connecting. Together with the client, we wanted to bring that feeling out even more in this update. The result is a package with many upbeat jingles, fitting with the current music mix," said Thomas Giger of PURE Jingles. The same style can be heard in the Top of Hour, which went on air a few months earlier.

PURE helps radio stations connect their brand with the audience: "Audio branding ensures that listeners recognize and remember your brand better. We see in neuro-research that audio logos are still effective, especially when sung. They contribute to a strong brand."

100% NL is part of Mediahuis, which also owns Radio Veronica, for which PURE Jingles recently started creating audio branding. Earlier this year, the company also delivered an audio update to SLAM!.